Category
Strategy insights
3 articles on strategy from the Hotelary.ai team.
Strategy
First-Party Data: Why Hotels Must Own Their Guest Relationships
Book through OTAs and you rent the relationship. Book direct and you own it. Why first-party data is the most valuable hotel asset.
Strategy
Hotel Loyalty Programs in 2026: What Actually Works
Plastic cards and complex points are dead. What independent hotels can build instead — programs guests actually use.
Strategy
Boutique Hotel Marketing on a Budget: 10 Tactics That Work
Boutique hotels can't outspend chains on marketing. Ten low-budget tactics that consistently deliver bookings for independent properties.