Rate parity clauses in OTA contracts require that public rates be identical across all distribution channels — Booking.com, your direct site, MakeMyTrip, etc. Public rate violations can trigger reduced visibility or delisting on the affected OTA.
Private rates (loyalty, corporate, member, mobile-app-only) are exempt as long as they are gated behind sign-in, promo code, or membership. The right strategy: protect public BAR (Best Available Rate), offer better rates direct via private channels.