Guest CRM

Build lasting relationships

Know your guests. Remember their preferences. Personalize every stay. Turn first-time visitors into loyal advocates.

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Hotel staff welcoming returning guest warmly
RS
Rahul Sharma
VIP Guest
12 stays • $2,800 lifetime value
Preferences
High floorLate checkout

Complete guest profiles, automatically

Every booking builds a rich guest profile. Contact details, preferences, stay history, spending patterns—all captured without manual entry.

45%more repeat bookings
  • Automatic profile creation
  • Stay history tracking
  • Preference recording
  • Spending analysis
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Hotel concierge greeting returning VIP guest
RS
Rahul S.
12 stays • VIP

Personalize every touchpoint

Staff see guest preferences before check-in. High floor preference? Extra pillows? Dietary restrictions? Your team is prepared before the guest arrives.

3xguest lifetime value
  • Pre-arrival alerts to staff
  • Room preparation notes
  • VIP guest flagging
  • Special occasion reminders
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Housekeeping preparing room with special amenities
Guest Preferences
High floorExtra pillows

Automated marketing that converts

Birthday offers, anniversary specials, win-back campaigns—all automated. Send targeted WhatsApp messages that feel personal, not spammy.

60%campaign open rate
  • Birthday and anniversary campaigns
  • Dormant guest re-engagement
  • Seasonal offer automation
  • WhatsApp broadcast campaigns
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Smartphone showing marketing notification
Campaign Sent
Birthday Offer
60% open rate

Loyalty programs that work

Create tiered loyalty programs with automatic upgrades. Guests earn points, redeem rewards, and feel valued. First-party data, no intermediaries.

  • Points-based rewards
  • Tier-based benefits
  • Automatic tier upgrades
  • Redemption tracking
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Guest enjoying exclusive hotel lounge access
Loyalty Points
2,450
Gold Tier Member
"
Repeat bookings increased 45% in 6 months. The birthday campaigns alone bring significant revenue. Guests are amazed we remember their preferences.
S

Suresh Patel

Owner, Grand Plaza Hotel

Frequently asked questions

Where does guest data come from?
Every touchpoint feeds the CRM automatically: booking engine submissions, WhatsApp conversations, front-desk check-ins, POS transactions, housekeeping requests, and feedback forms. There is no manual data entry; staff do not have to remember to update profiles.
Can I segment guests for targeted campaigns?
Yes. The CRM ships with six pre-built segments — VIP, Loyal, At-Risk, New, Dormant, High-Value — based on stay history, spend, and booking patterns. You can also build custom segments by any combination of profile attributes.
How are WhatsApp broadcasts compliant with Meta rules?
Broadcasts go out via Meta-approved templates only. Opt-in is captured at booking time and stored against the guest profile. Templates support media (images, PDFs) for richer offers without violating WhatsApp Business policy.
Do guests have to opt in to be in the CRM?
For service-related messages (booking confirmation, check-in reminders, folio summary), guests are reachable via the existing booking relationship. For marketing broadcasts (offers, campaigns), explicit opt-in is required and tracked.

Build guest loyalty

Turn guests into advocates. AI allowance included.

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Set up in minutes • AI allowance included